In 1908, Hugh Moore started the American Water Supply Company of New England to market a vending machine that for one penny would dispense a cool drink of water in an individual, clean, disposable paper cup.
Moore soon realized that his sanitary cups had greater sales potential than his water, particularly when Dr. Samuel Crumbine, a health official in Dodge City, Kansas, began crusading for a law to ban the public tin dipper. Lacking the capital to manufacture enough paper cups to abolish the tin dipper, Moore and his associate Lawrence Luellen traveled to New York City with a few handmade samples and eventually hooked up with an investment banker who invested $200,000 in the venture, incorporated as the Public Cup Vendor Company in 1909.
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