Friday, October 20, 2006

History behind Alberto V-05

Alberto VO5 is named after the chemist Alberto who invented Alberto VO5 Conditioning Hairdressing. VO5 stands for the five vital organic emollients in the hairdressing.
In the 1950s, a chemist named Alberto developed Alberto VO5 Conditioning Hairdressing to rejuvenate the coiffures of Hollywood's movie stars from the damage of harsh studio lights.
The five vital organic emollients in Alberto VO5 Conditioning Hairdressing restore resiliency and flexibility to dull, dry hair, smooths frizzies and split ends, helps control static flyaway, and protects hair from further damage.
Alberto's partner, Blaine Culver, marketed the company until 1955 when 36-year-old Leonard Lavin and his wife, Bernice, bought the Los Angeles-based beauty supply firm for $400,000 and relocated it to Chicago.
In 1955, the company ran the first television commercial for VO5, and within three years Alberto VO5 Conditioning Hairdressing was the best selling hair conditioner in the United States.
In 1972, Alberto-Culver changed advertising by combining two 30-second television commercials together into the industry's first 60-second spot.
Alberto VO5 is the number one hair conditioner in the United States.
Alberto VO5 Hair Spray was the world's first crystal clear hair spray.
Alberto-Culver also operates the world's largest chain of beauty supply stores, Sally Beauty Supply. Sally Beauty operates more than 1,400 outlets offering salon products and appliances to professional and retail customers.

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Rick Sincere said...

Something struck me as wrong when I read in your post that in 1972, the company combined two 30-second commercials into "the industry's first 60-second spot."

What actually happened, according to the offical Alberto-Culver timeline (, was that the company forced the TV networks to accept 30-second commercials for the first time. The networks up to that time only sold 60-second ads. In the 1980s, Alberto-Culver further pushed the envelope by insisting on 15-second ads.

The company timeline is short but informative.

alilbit said...

Wow Rick you really do your homework- as a rule i write things as a satire but when writing articles that are supposedly true i will be more aware of what I post.Ty Rick u can be my editor but the pay isn't good- well actually non-existent but i appreciate being put on the right path.