Thursday, May 31, 2007

Beer Is For Kids

Japanese company Sangaria has been marketing non-alcoholic beverages to kids for years - as beers, wines, and cocktails in a variety of flavors and packages.Sangaria's kodomo no nomimono is just one line of Japanese non-alcoholic beers - wine and sake are also available - marketed directly at children. It sounds unbelievable but I understand it is part of Japanese culture.

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