Saturday, April 14, 2007

Watches Made From History

"A Swiss company is selling watches which are partially built from authentic parts of the Titanic, which sank in 1912. The price on these watches range from $7,800 to $173,100, and 2,012 watches are planned for production."
Geneva watchmaker Romain Jerome SA billed its "Titanic-DNA" collection as among the most exclusive pieces showcased this week at Baselworld, the watch and jewellery industry's largest annual trade fair.
"It is very luxurious and very inaccessible," said Yvan Arpa, chief executive of the three-year-old company that hopes the limited edition watches will attract both collectors and garrulous luxury goods buyers.
"So many rich people buy incredibly complicated watches without understanding how they work, because they want a story to tell," Arpa said. "To them we offer a story." Link

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